Services

Winchester Research offers a full range of services to initialize, expand and develop your market presence and thought leadership position. As your premier agency for industry analysis, research and marketing services, we will help you extend the reach of your existing sales and marketing teams.

Winchester Research services focus in 3 primary areas:

Marketing Research and Development

• Market Planning and Development – Whether your product is new to the market or has an existing customer base, selecting the proper strategy for marketing can be critical to your sales growth. Winchester Research will help you design and execute a development plan suited to your unique market and competitive situation.

Marketing Collateral Development

• External Marketing Collateral – History shows that even the most superior products can fail without the proper evangelization! Make sure your voice is being heard above the crowd. Your collateral and method of presenting your product determines whether potential clients and channel sales representatives notice and purchase your product or your competitor’s. Winchester Research will help you review and develop winning collateral materials for you and your channel partners.
• Internal Marketing Collateral - Marketing to the external customer is of course important, but don't forget to provide marketing assistance to your internal customers. Our analysts can help you create those internal marketing tools that are so necessary to ensure that they are properly positioning your products in the marketplace. These tools include but are not limited to sales presentations, technical solutions documents and presentations and perhaps most importantly, competitive positioning collateral. Winchester partners with another business and market analysis firm to create for you a competitive sales guide (CSG) that can be used by your sales force to win against the competition from a business, market and technical perspective. Ask us for more detail about this incredible sales tool!

Channel Marketing and Communications

• Channel Marketing – Continued communication with the channel once established ensures that your product does not just appear and disappear from radar but remains active in the sales process. Regular promotions, email newsletters, website communications and mail campaigns are examples of methods that keep your product in front of the salespersons in the channel. Regular presence equals increased sales! Winchester Research will help you develop the proper communications plan and execution to yield continued increases in sales.
• Channel Training – Ongoing training increases sales and customer satisfaction! Initial channel awareness is accomplished through training as are ongoing product updates and new product introductions. Help channel salespersons understand the best way to sell your product through personal training visits. Winchester Research’s professional trainers will visit and train all of your partners on your behalf. By aligning your products with current market initiatives and sales practices, Winchester Research will ensure that your products are being positioned in the best manner for increasing channel revenue.
• Localization Services – Reach new markets by presenting your product in over 60 languages! Marketing collateral, website materials and other sales materials need to be presented in the local language when expanding to new global markets in order to be most effective. Gain new partners and expand your sales through these localization services. Winchester Research will take your product to new global markets in a language they can best understand